Display Signs, Sending The Right Message
If you are promoting a product and you are doing some advertising with display signs, don t allow for your customer to know everything. Otherwise, they won t have a reason to give you a call, or drop by to see you.
When putting a marketing display or advertisement together, you want people to be wowed by it. But you also want to save some of that magic for when they contact you.
So when you get their attention by advertising your products great features, make sure you save some of that magic to peak their interest even greater once they contact you.
An example of this would be a bank advertising a free checking account.
The advertisement would read:
Open a free checking account today, and receive a free gift.
The potential customer would take an interest because they would be getting a free checking account, but its really the free gift that will spark their curiosity. And of course they wouldn t know what the free gift was until they came inside and spoke with a representative.
So once again, never allow your advertisements to do all of the selling for you, only allow them to kick open the gates, so your customer can come inside, take a seat and speak with you personally.
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Jay Conners has more than seventeen years of experience in the banking and Mortgage Industry. He is the owner of www.jconners.com, a mortgage marketing and resource site for loan officers. He is also the owner of www.callprospect.com, a mortgage lead company, specializing in real time mortgage leads.
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