Display Signs, Sending The Right Message

If you are promoting a product and you are doing some advertising with display signs, don t allow for your customer to know everything. Otherwise, they won t have a reason to give you a call, or drop by to see you.

For example, when I was working in the banking industry, we displayed our current rates on a fancy looking rate board in the center of our main lobby so it could be seen as soon as you walked in.


Customers would walk in, take care of their business, take a quick look at the rate board, and walk out the door.

Than one day, some genius made a decision to take the rate board down, forcing the customer to come into an associate s office, take a seat, and verbally ask for the rates.

This gave the sales associate a golden opportunity to sit down with the customer, discuss the current rates one on one, and also have an opportunity to go over some other products the customer might have an interest in.

When you put together a marketing or advertisement display, put on just enough information to peak your customers interest. Enough to get them to pick up the phone and call you, or come into your office to see you.

Never underestimate the power of meeting one on one with a potential customer.

And remember, props don t sell, people do.

If a prospect has gone as far as contacting you, they have pretty much placed the ball in your court. You now know that they are interested in your product, and it becomes your responsibility to finish the advertisement and close the deal.

By: Jay

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Jay Conners has more than seventeen years of experience in the banking and Mortgage Industry. He is the owner of www.jconners.com, a mortgage marketing and resource site for loan officers. He is also the owner of www.callprospect.com, a mortgage lead company, specializing in real time mortgage leads.